SJ Noir
Product Owner & Business Analyst

I help teams turn ideas into impactful digital solutions that improve business outcomes.

About

Agile Product & Delivery Principal

Disciplined execution from strategy to delivery

I am a Product Owner, Business Analyst, and Agile Leader with over 7 years helping teams deliver technology solutions across healthcare, energy, and finance. My journey started in hospitality leadership at Hilton Hotels, where I learned the value of operational excellence and customer focus, and evolved into guiding enterprise technology initiatives at Avanade.

About Me

Bridging Strategy, Technology, and Execution

Agile Delivery

Delivering High-Impact Digital Solutions

I am a Product Owner and Agile Delivery Leader with over 7 years of experience guiding enterprise technology initiatives across healthcare, energy, and finance. I help teams turn complex strategies into actionable solutions that create measurable business outcomes.

My career started in hospitality leadership at Hilton Hotels, where I learned operational excellence and customer focus. Over the past 7+ years, I’ve led enterprise technology initiatives across healthcare, finance, and energy through clear vision, agile leadership, and alignment with stakeholders.

What I deliver:

  • Product vision & roadmaps that sharpen focus and deliver business value
  • Lean agile delivery, coaching teams to maximize predictability and quality
  • Business analysis that simplifies complexity and drives stakeholder confidence
  • Cross‑functional collaboration that turns strategy into results

I help organizations create clarity, confidence, and momentum in delivery — moving teams from planning to measurable impact.

Key Achievements

  • Led multi-team Agile delivery across enterprise initiatives, coaching Product Owners and Scrum Masters to ensure alignment and predictability.
  • Directed vendor onboarding programs and cross-functional operations in Energy and Healthcare, improving throughput by 30% and reducing integration errors by 95%.
  • Designed and implemented automated workflows to streamline complex business processes, increasing efficiency and reducing operational risk.
  • Applied AI-assisted workflow optimization to enhance decision-making, risk management, and delivery predictability.
  • Blended technical leadership with operational insight, ensuring teams deliver value while maintaining a client-focused mindset.

I combine strategic vision, technical understanding, and leadership skills to help organizations execute high-impact initiatives, while also fostering growth and collaboration within their teams.

Core Services


Product Strategy & Technical Ownership (Product Owner)

DDefine product vision, multi-release roadmaps, and PI planning aligned with business strategy, technical feasibility, and AI-augmented analytics. Prioritize backlog items using value, complexity, dependencies, risk analysis, and predictive insights to ensure delivery of high-impact features. Translate strategic objectives into epics, user stories, and technical acceptance criteria that are actionable for engineering teams. Collaborate with architects, engineers, and DevOps teams to validate solution feasibility, integrations, scalability, and maintainability. Support prototyping, spike solutions, and technical validation to reduce delivery risk and accelerate feedback loops. Manage feature dependencies and release planning across multiple teams in scaled agile frameworks, leveraging AI-enabled planning tools where applicable.

Business Analysis & Technical Requirements (Business Analyst)

Conduct end-to-end requirements discovery and analysis: process flows, data models, system interaction diagrams, and user journeys. Translate business needs into functional and technical specifications that are actionable for developers and testers. Assess technical dependencies, APIs, integrations, and infrastructure constraints to ensure feasibility and identify potential risks. Define acceptance criteria, test scenarios, and traceability matrices linking requirements to delivered features and operational outcomes. Facilitate workshops with stakeholders to clarify business rules, edge cases, workflows, and system behaviors. Maintain requirements artifacts throughout the lifecycle, ensuring clarity, version control, and audit readiness. Provide actionable insights on design trade-offs, scalability, operational impact, and AI-assisted workflow optimization, bridging the gap between business objectives and technical implementation.

Agile Delivery Leadership (Scrum Master / Agile Delivery Lead)

Facilitate agile ceremonies: sprint planning, backlog refinement, reviews, retrospectives, and daily stand-ups. Coordinate cross-team dependencies, risks, and impediments to maintain delivery predictability. Track and report metrics such as velocity, cycle time, defect trends, technical debt, and delivery predictability. Support scaled agile practices, including PI planning, iteration tracking, and release coordination across multiple teams. Coach teams and stakeholders on agile best practices, lean product thinking, and continuous improvement. Ensure transparency between technical teams and leadership, providing actionable insights for decision-making and AI-assisted risk and dependency managemen

Technical & Product Documentation

Produce structured user stories, functional and technical specifications, API references, system guides, and release notes. Ensure documentation supports traceability, operational adoption, and knowledge transfer. Leverage modern tooling and AI-enabled workflows to streamline documentation without compromising accuracy or compliance.

Supporting Technical Skills (Non-Coding)

System architecture awareness – understanding overall system design to assess feasibility and integration needs APIs & integrations – knowledge of how systems connect and exchange data Technical feasibility assessment – evaluating solutions for practicality, complexity, implementation risks, and AI-enabled optimization Software Development Lifecycle (SDLC) – knowledge of stages, best practices, and governance Testing & quality assurance oversight – understanding unit, integration, UAT, and system testing processes Data analysis & reporting – using SQL, Excel, BI tools, or AI-driven analytics to extract insights and support decisions Cloud & infrastructure awareness – familiarity with AWS, Azure, or GCP for high-level solution context Tools & platforms – Jira, Confluence, Trello, Monday.com, or similar for Agile management and tracking Workflow automation understanding – awareness of RPA, integrations, or AI-driven automation possibilities without coding Technical documentation – creating clear specs, user stories, and solution documentation for teams

Core Competencies & Technology Proficiency

From product vision to agile delivery, I combine strategy, technology, and leadership to deliver measurable results across complex initiatives.

Product Ownership

  • Product vision, strategy, and outcome ownership
  • Backlog creation, prioritization, and ongoing refinement
  • Roadmap planning, execution, and delivery alignment
  • Stakeholder alignment and expectation management
  • Value-driven prioritization and decision-making
  • Requirements elicitation, definition, and user story creation
  • Acceptance criteria definition, validation, and readiness
  • Dependency, risk, and delivery impact management
  • Collaboration with engineering and cross-functional delivery teams
  • Metrics-driven decision-making (KPIs, ROI, adoption, outcomes)
  • Agile product lifecycle management
  • Governance, release readiness, and delivery assurance

    • Business Analyst

  • Eliciting, documenting, and validating business requirements
  • Translating business needs into functional and technical specifications
  • Conducting gap analysis, impact assessment, and change management
  • Developing use cases, user stories, and process flows
  • Business process modeling, workflow analysis, and optimization
  • Stakeholder identification, engagement, alignment, and communication
  • Facilitating workshops, meetings, and interviews
  • Managing expectations, negotiating priorities, and influencing decisions
  • Building strong relationships across business and technical teams
  • Identifying opportunities for process improvement and automation
  • Designing solutions aligned with business strategy
  • Supporting system design, integration, testing, and implementation
  • Data analysis, reporting, and visualization (Excel, SQL, Tableau, Power BI, Jira)
  • Understanding system architecture and technical feasibility
  • Maintaining traceability between business requirements and delivered solutions
  • Ensuring documentation standards, quality assurance, and compliance
  • Participating in agile ceremonies: sprint planning, stand-ups, retrospectives
  • Supporting product owners and development teams in agile environments
  • Ensuring delivery aligns with deadlines, business value, and operational readiness
  • Strong problem-solving, critical thinking, and analytical skills
  • Effective verbal and written communication
  • Attention to detail and quality orientation
  • Facilitation, collaboration, and influencing skills

    • Scrum

  • Agile framework implementation (Scrum, Kanban, and hybrid methodologies)
  • Facilitating Agile ceremonies: daily stand-ups, sprint planning, retrospectives, demos
  • Coaching teams and leadership on Agile principles, best practices, and culture adoption
  • Removing impediments and delivery blockers to ensure smooth execution
  • Fostering collaboration, high-performing teams, and accountability
  • Supporting product owners with backlog refinement, prioritization, and value delivery
  • Tracking, reporting, and optimizing team performance metrics (velocity, burn-down, capacity)
  • Ensuring adherence to Agile principles, Scrum framework, and iterative delivery
  • Guiding continuous improvement, process optimization, and incremental value realization
  • Conflict resolution and stakeholder facilitation
  • Aligning team goals with organizational objectives and delivery priorities
  • Promoting transparency and effective communication across teams and stakeholders
  • Risk identification, mitigation, and dependency management during delivery
  • Supporting cross-functional team collaboration and inter-team coordination
  • Facilitating organizational change, Agile maturity growth, and continuous feedback loops
  • Driving delivery predictability, quality, and operational excellence

    • Software Engineering (dont code currently)

  • Proficient in software development lifecycle (SDLC) and Agile delivery
  • Understanding of system architecture, APIs, and integrations
  • Database design, SQL queries, and data analysis
  • Unit testing, code reviews, and quality assurance practices
  • Debugging, troubleshooting, and resolving technical issues
  • Version control with Git and collaborative development workflows
  • Implementing and supporting scalable, maintainable software solutions
  • Technical feasibility assessment and solution design support
  • Collaboration with development teams to bridge technical and business objectives
  • Continuous learning and application of emerging technologies

    • Technical Documentation (Software)

  • Write clear, structured technical documents to support software design, development, and maintenance
  • Document system architecture, workflows, data flows, and functional behavior
  • Produce technical specifications, design documents, and implementation guides
  • Translate complex software concepts into precise, readable technical documentation
  • Collaborate with engineers to accurately capture technical details and system logic
  • Maintain documentation throughout the software development lifecycle
  • Create and update API documentation, integration notes, and technical references
  • Ensure documentation accuracy, consistency, and version control
  • Support development and handover through clear, maintainable documentation
  • Reduce ambiguity and rework by providing precise technical descriptions

    • Jira, Confluence, SharePoint, DevO[s wiki, Trello, Monday.com

    Miro, Lucidchart, Figma, MS Visio

    Slack,MS Teams, Zoom, Google Meet

    ChatGPT, GPT-4,Copilot, Canva

    Product Owner & Business Analyst Artifacts

    Real Work Examples Demonstrating Delivery & Impact

    User Stories & Acceptance Criteria

    Examples of actionable stories I wrote, showing clear business value and technical feasibility:

    • Story: As a reconciliation manager, I want automated exception alerts, so that I can resolve outliers within 1 hour.
      Acceptance Criteria:
      • Alerts sent within 5 minutes of detection
      • Dashboard shows open exceptions with status
      • Email notifications automatically sent to team
      Outcome: Reduced exception resolution time by 50%, increased operational accuracy by 20%.
    • Story: As a loan officer, I want an automated document verification workflow, so I can approve loans faster.
      Acceptance Criteria:
      • System validates documents in real-time
      • Approval notifications sent automatically
      • Audit trail maintained for compliance
      Outcome: Cut loan approval cycle time by 40%, reduced manual errors by 25%.

    Backlog Prioritization

    Illustrative backlog showing how tasks were prioritized and planned for sprints:

    Priority Feature / Task Business Value Notes
    1 Automated approvals High Executive-driven requirement
    2 Dashboard metrics High Visibility for leadership
    3 Integration API Medium External vendor connection
    4 User notification emails Medium Operational efficiency

    Outcome: Sprint predictability increased 25%, backlog clarity improved for multiple teams.

    Roadmap & Release Planning

    High-level roadmap showing PI planning and feature releases over multiple quarters:

    • Q1: Automated document verification + initial dashboard
      Impact: Improved loan processing efficiency by 30%
    • Q2: Vendor onboarding automation + API integration
      Impact: Reduced vendor integration errors by 95%
    • Q3: Reporting & analytics dashboard enhancements
      Impact: Leadership could track KPIs in real-time
    • Q4: Full system handover & operational training
      Impact: Achieved 100% adoption by internal teams

    Stakeholder Problem Solving

    Key examples of challenges addressed for clients and internal teams:

    • Aligned multiple department priorities into a single delivery cadence, avoiding conflicts and missed deadlines.
    • Facilitated workshops to clarify requirements for non-technical stakeholders, reducing miscommunication by 30%.
    • Implemented dashboards for executive visibility, giving leadership real-time insights into backlog, sprint progress, and delivery risks.
    • Mentored junior Product Owners and BAs to improve backlog quality and story clarity across teams.

    Outcome: Enhanced delivery predictability, operational transparency, and stakeholder satisfaction.

    Hospitality Operations Insight

    Leveraged early-career hospitality experience to enhance team coordination and client engagement in tech projects.


    Tasks: Impact: Provided unique perspective bridging operational leadership with technical delivery.

    Enterprise Delivery & Product Ownership

    High-Impact Projects Demonstrating Delivery, Strategy & Impact

    Healthcare Digital Transformation

    Role: Product Owner & Business Analyst

    Artifacts Used: User stories, backlog, process flows, roadmap

    • Led backlog prioritization for multiple Product Owners and Scrum teams
    • Transformed manual Medicaid/Medicare claim process into automated workflow
    • Outcome: Reduced processing time by 40%, decreased errors by 25%
    • Improved stakeholder visibility with dashboards & weekly progress reporting

    Energy Vendor Onboarding Program

    Role: Product Owner / Agile Delivery Lead

    Artifacts Used: Roadmap, backlog, user stories, governance documentation

    • Directed cross-functional teams integrating third-party vendors into enterprise system
    • Designed process flow for automated document validation and reporting
    • Outcome: Reduced integration errors by 95%, improved throughput by 30%
    • Implemented KPIs & dashboards for real-time status tracking

    Hospitality Early Career Leadership (Supporting Section)

    Role: Sales Manager / Team Coordinator at Hilton Hotels

    Artifacts Used: Sales reports, workflow mapping, team metrics

    • Managed sales team and daily operations to ensure guest satisfaction
    • Streamlined reporting and coordination workflows to improve efficiency
    • Outcome: Increased team performance and guest satisfaction ratings

    • “The computer was born to solve problems that did not exist before.” — Bill Gates

    Testimonials


    Learning never ends, and I am proud and feel honoured to be taught by the following mentors.


    Jamie King - Lead Instructor at General Assembly

    "She has been on-boarded to new tech very quickly and has responded with passion and understanding throughout the time I've known her. SJ would serve as a fantastic asset to any dev team".


    Sunjay Nair - Instructor

    "She was consistently eager to learn and always reached out for help when she needed it. She is a fast and motived student with the concepts of web development".


    Joe Essey - Software Engineer at SalesLoft

    "I spent a day instructing Sweety at General Assembly and I can say that she had an uncommon curiosity and eagerness to understand our lesson. Sweety would be a pleasure to coach in her first professional engineering role!".


    Dylan Stone-Miller - Co-Founder and Director of Curriculum at HonorCode

    "Sweety masterfully co-facilitated a web development workshop for K12 educators at the 2018 Future Workforce Conference. She received nothing less than positive feedback from the attendees, who did not want to leave the workshop they were so engaged! I would highly recommend Sweety for facilitation or teaching opportunities in the future..


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    "Learning is the key to progress - halting it is the death of great inventions" -SJ